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Our Impact
93% of our online audience is 16 to 24 years old and are BME’s who come from low income backgrounds.
97% are more motivated and willing to learn after watching our videos.
80% were more motivated to question their beliefs after watching our videos.

A public educational system, free at the point of use, should be our greatest tool for delivering equality of opportunity. But this is not always happening.

In the UK, a socio economic attainment gap continues to exist. And this gap is disproportionate amongst pupils who come from low income or black & asian ethnic minority backgrounds.

Students from low income backgrounds are not building the same cultural capital as those who are not, and this ‘civic’ attainment gap persists. By the time they reach adulthood, this hugely impacts their quality of life, happiness and understanding of the world around them.

As a result, a structural inequality is created. Instead of reducing the gap as education should, the divide only deepens.

In our work we noticed that young people, especially from low income backgrounds, consistently told us that they felt a lack of aspiration towards their education and their future because the school curriculum didn’t adequately develop the skills needed to tackle the big topics of our time.

In a post-truth world full of fake news we want them to have the skills to see things like how what newspaper you read influences your views on immigration, how your habits affect your success or how making money is different to building real wealth.

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